You just had a terrific event at your business, a huge sale, a ribbon cutting or a new batch of product shots from your catalog. The temptation is just to just put them all up on Facebook in an album.
Stop. And don’t do it.
Two major reasons why you don’t want to do albums (at first)
One. Posting individual photos gives you more posting material. So instead of 2 dozen photos clumped into one album, one post, Space them out.
Two, And this is the important one. When you post an album on your Facebook Business/Fan page wall, fans (and non-fans as well) can comment on both the album and the pictures individually.
The downside to this is say you have two absolutely stunning/beautiful/fascinating photos in the album. Those are the ones that are going to get commented on, not on the album itself.
The drawback to this is people seeing your album posted in their Facebook internal feed and/or coming to your Fan page for the very first time, don’t see the comments on those photos, Only the comments on the main album.
As an example I saw an album a few days ago done by a B&B that had 2 dozen photos in it, the album itself had 4 likes, one of the photos had 19 likes and a dozen comments, but from the casual viewer of the grouped main album you couldn’t see that.
See photo #1 for reference
Photo Album (#1) as it would appear in someone’s Facebook stream/timeline. Note 3 likes
See photo #2 for reference
Photo Album (#2) as it would appear on someone’s Facebook Fan/Business Page. Note 3 likes
See photo #3 for reference
Individual Photo from Album (#3), note 2 Likes and 2 Comments, neither of which are apparent on the main album.
After you have posted the photos individually, you can then move them in an album at a later date.
Additional tip: Don’t forget you can add hot/hyper/URL links into your photo and album descriptions and they become clickable.
And don’t forget if your posting photos of customers or clients, make sure you have their permission! A suggested read: The downside of visual/photo advertising in hospitality, restaurants beware. Very much applicable to Lodging as well. This site: http://www.betterphoto.com/article.asp?id=37 has two model releases that I would suggest can be customized for a businesses use. There are many more out there if you Google them.