Work by The Pita Group and MassMutual recognized at annual Plan Sponsor Council of America conference

(Rocky Hill, Conn., October 1, 2013)—The Plan Sponsor Council of America (PSCA) has recognized MassMutual Retirement Services with several awards for work done in partnership with The Pita Group, a full-service integrated marketing agency in Rocky Hill, Conn. The awards recognize an online retirement video series and annual direct mail and email campaign produced by Pita.

MassMutual was honored on September 10 during the PSCA’s annual conference in Scottsdale, Ariz., receiving 10 awards for excellence in retirement plan communication and education.

“Recognition by such a prestigious association is a huge compliment,” said Paul Pita, managing principal and executive creative director of The Pita Group. “We love the challenges MassMutual Retirement Services has presented us in developing campaigns that speak to different audience segments’ interests and needs, and we’re proud of the work we’ve done. It educates audiences while entertaining and engaging them, and – most importantly – it motivates them to take action.”

The annual RetireSmart campaign educates recipients on the benefits of enrolling in a retirement plan, increasing savings, examining their allocation strategy or consolidating accounts. Visuals and messaging are targeted to address recipients’ specific life stage. For the 2012 campaign, QR codes on the direct mail pieces led to relevant “Did you know?” retirement facts on a responsive microsite.

“The Smart View” is an online talk show series that addresses a wide range of money and retirement topics. Hosted by three “real, smart people” – each representing a target age segment – the show educates viewers on retirement news and trends, features expert insight from best-selling author and “Today Show” contributor Farnoosh Torabi, answers common questions and poses conversation topics. Viewers are encouraged to continue the conversation on the RetireSmart Facebook page.

“We are honored that PSCA has recognized our efforts to educate clients’ employees and help them prepare for the future,” said George Zyrek, marketing consultant and customer experience architect at MassMutual Retirement Services. “Our company is dedicated to helping individuals meet their financial goals and providing innovative solutions that help address the unique retirement challenges today’s generations are facing. We look forward to continuing to raise the bar and to doing more great work with The Pita Group.”

To watch “The Smart View,” visit youtube.com/retiresmart.

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The Pita Group is made up of brand advisors, innovators and true business partners who build success for our clients by developing and executing strategies that create momentum, change behaviors and prompt action.

Through our three divisions – Pita Marketing, Pita Interactive and Pita Productions – The Pita Group provides traditional and new media solutions that utilize the most relevant media channels to educate audiences and grow brand loyalty. Learn more at thepitagroup.com, and get marketing news and insights at blog.thepitagroup.com, facebook.com/thepitagroup or on Twitter (@pitagroup).

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