(Rocky Hill, Conn.– January 21, 2013)—The Pita Group has been recognized in the Third Annual Strategic Video Awards for videos created for clients in 2012.
The Rocky Hill-based integrated marketing agency was named the winner in the Direct Marketing-Consumer category for the travel video series it created for Connecticut’s Central Regional Tourism District/CenterofCT.com, and in the Public Affairs/Government Relations category for a National Coalition for Assistive and Rehab Technology (NCART) video.
Given the rising popularity of visual online content and people’s travel planning behaviors, Pita wrote and produced “Non-Stop Connecticut,” a series of Travel Channel-style webisodes. In each episode, the district’s Executive Director Anne Lee visits the region’s popular destinations and hidden gems, providing an insider perspective for both state residents and travelers seeking seasonal activities.
For NCART, Pita produced a video to educate influential policy makers, health insurance companies and clinicians on complex rehab patients’ critical medical need for customized wheelchairs and equipment. Along with patient stories, it provides facts and expert point-of-views to demonstrate that these chairs are essential for patient health and preventative care, pointing to a need for funding and access policy changes.
“Everything The Pita Group does is rooted in strategy and getting measurable results for our clients,” said Paul Pita, managing principal and executive creative director. “It’s exciting to bring a strategy to life through a compelling visual story and see how it moves people to action. The ‘Non-Stop Connecticut’ series and NCART video have both been successful in helping our clients move toward their intended goals, and we are proud to be recognized through this awards program for that.”
The Strategic Video Awards were created to award those who use video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies and custom publishers. The Strategic Video Awards judge based on the effectiveness of the message versus technical aspects of the video. Awards are given in 35 categories.
Other winners include TD Bank Group, AT&T, PayPal, the U.S. Department of Veteran Affairs, Hewlett-Packard, Microsoft, Cisco Systems, U.S. Department of Defense and the NFL.
To view the winning videos, visit thepitagroup/buzz/news.
The Pita Group is made up of brand advisors, innovators and true business partners who build success for our clients by developing and executing strategies that create momentum, change behaviors and prompt action. Through our three divisions – Pita Marketing, Pita Interactive and Pita Productions – The Pita Group provides traditional and new media solutions that utilize the most relevant media channels to educate audiences and grow brand loyalty. Learn more at thepitagroup.com, facebook.com/thepitagroup or on Twitter (@pitagroup).
