Keep our Local Economy Strong....Buy Local Flowers
For every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. If you spend that in a national chain, only $43 stays here. Spend it online and nothing comes home.
Google “flowers” or “florist” plus the name of the delivery city
Check out the resulting websites, looking for a local phone number—not just a toll free number. If only the latter appears, beware; you probably landed on an order gathering call center. (Don’t assume a street address is legit; quite often, they’re commercial addresses at p.o. box locations.)
Next, call the local phone number
When they answer, say the following (exactly as written):
“I’d like to come by to pick something out in person. Where are you located, and what are your hours this week?”
If they answer you straight up, it’s a brick and mortar florist. If, however, they work toward getting you to order over the phone or online instead, you just found a call center. Next in line, please…..
(Side note: After they confirm they’re an actual store, it’s okay to come clean. There isn’t a brick and mortar florist in the country who won’t thank you for checking to be sure they’re real.)
Separate delivery from daisies
If you want a $50 floral arrangement, ask for a $50 floral arrangement. If, instead, you want the $50 to cover both the arrangement and delivery, tell the florist up front. Don’t assume delivery is free–it’s not (in spite of what the online sites lead you to believe…they may advertise a $50 arrangement with free delivery, but the expense comes out of the portion you thought was allocated for flowers).
Between paychecks, gas, and insurance, florists pay a premium to offer delivery service, then price it as low as they feasibly can. Don’t haggle; they’re already cutting numbers to the bone.
Your goal is pretty straightforward: Find pretty flowers, pay for pretty flowers, send pretty
flowers—not fund a call center or national processing service. Dialing up a phone number or two instead of trusting your keyboard will make the difference between “ooh ahh” and “oh well” on the receiving end